Information to Parents: Delhi Public School Society & DPS Trust

Delhi Public School Society & DPS Trust

Here is the important information to the public and most importantly the Parents on the on-going battle between Delhi Public School Society and the DPS Trust. Please read on to get an understanding and to know the difference b/w the two bodies.

Strategum Team has been asked numerous questions from Parents and Edupreneurs on the difference between DPS Society & DPS Trust. There seems to be many myths and misunderstanding amongst the general public and in fact the gullible get carried away with the name DPS without understanding the difference between DPS Society and DPS Trust. We at Strategum aim to present some of the facts and clear understanding on the issue for the benefit of parents and investors.

Delhi Public Schools

DPS is a chain of Schools in India and abroad with reputation for quality school education. The first DPS was started in Mathura Road in 1949 under the aegis of Delhi Public School Society. Today, there are more than 140 DPS Society Schools. The excellent reputation of DPS schools is testified by the inclusion of 19 DPS primary-secondary headed by DPS, R.K. Puram, Delhi in the EW-C fore India’s Most Respected Schools Survey 2011 league table. Currently 300 affiliation applications from educators are pending consideration of the DPS Society. (Education World Magazine)

Most investors in school education space vouch for the DPS Brand as it is the most probable brand name to attract students / admissions right from Year 1. We have generally seen admissions cross 600 students right in first year when a new school starts in name of Delhi Public School. Indeed, the brand that was painstakingly built over 60+ years has built enormous trust with the parents and society that they blindly take admission into DPS.

However, since last few years there is a legal battle being fought between the DPS Society and DPS Trust over the name “Delhi Public School”, “DPS”, its logo and right to award franchise / license.

Difference between DPS Society & DPS Trust

Particulars

DPS Society

DPS Trust

Established in 1937 2003
Registered Office F-Block, East of Kailash,New Delhi D-288, Janakpuri,New Delhi
Key Office Bearers Mr. Ashok Chandra, Chairman Mr. Ratan Shanker Parasar, Secretary
First School DPS Mathura started in 1949 Not Known
Licensed/ franchise schools Over 140 in India and abroad About 27
Flagship School DPS R K Puram in Delhi NA
Website www.dpsfamily.org www.dpstrust.org
Logo

DPS SOCIETY OFFICIAL LOGO

 

To know more about DPS Society and its history / credibility, please read the cover story in India’s leading education magazine Education World at http://www.educationworldonline.net/index.php/page-article-choice-more-id-2567

 

The Legal Battle between DPS Society and DPS Trust

 The DPS Society is a non-profit, non-proprietary, private, educational organisation with a global network of over 140 English medium, co-ed schools providing education from Pre-Nursery/Nursery to Class XII. It has been working for the last over six decades.

 On the other hand, the DPS Trust was formed in 2003. When it began offering franchise to open schools under the brand name of DPS. The DPS Society moved the Delhi High Court seeking restraint on use of its name and logo.

In his order, Justice HR Malhotra observed that despite being registered in 2003, the Trust claims its foundation for 54 years and had been fraudulently using the logo which is ‘exactly similar’ to DPS Society.

 Basing on the facts placed before the Court, Justice Malhotra restrained the Trust and its associates from using the name, Delhi Public School and the logo till further orders. The complete proceedings & details about Case at Delhi High Court can be verified with the ref No CS (OS) No 1518/2008.

According to Hindustan Times report, The Delhi high court on September 17, 2012 restrained DPS Trust’s running 27 schools across the country from using the name and logo of Delhi Public School. The report further says that Justice Kailash Gambhir said he would punish the secretary of the Delhi Public School Trust for contempt of court if it did not stop using the DPS name and logo with immediate effect. The court was all the more angry as the Trust had not complied with its order issued in 2008 mandating it not to use the DPS name and logo. Secretary of the Trust RS Parasar had even apologized to the court in 2008 and assured it that the DPS name and logo will not be misused.

 The matter would come up for next hearing on 07th December 2012.

 The DPS Society home page has an alert “Beware of fake/ unauthorized / illegal Schools operating in the name of Delhi Public School / DPS” and also uploaded the Court Orders – http://www.dpsfamily.org/pdf-doc.pdf

For a complete study of related court orders, please visit http://delhihighcourt.nic.in/dhc_case_status_oj_list.asp?pno=102215

 

Our View: Strategum Eduserve Pvt Ltd

School Education is a social enterprise and investors coming forward to start K-12 Schools in India must balance the business and social interest. The advantage that the brand name of DPS brings to School is unquestionable, but one should understand the importance and persona of that Brand. It has a legacy of over 60 years and enjoys reputation for quality education. It is this trust of the parents that investors must safeguard while starting DPS Schools. To our mind, we believe, DPS Society Schools would genuinely deliver on its promise of quality education.

 Strategum advises investors seeking to foray into school education to carefully evaluate the options available for branding of school, ownership structures, tax implications, and compare the pros and cons of starting schools under franchise model or starting own-brand school. For any assistance to start K-12 CBSE School, please do not hesitate to contact us at 09981506149 or email us at info@strategum.in.